Nedstat and WatchMouse start partnership
Amsterdam, 14 April 2008 – Nedstat and WatchMouse announce a strategic partnership that brings together online marketing intelligence and technical performance. The new integration allows marketeers and technical managers to always have the same real-time view of the technical status of their online business activities. This makes it possible to react instantly when for instance decreasing online business has a technical cause.
The performance reports of WatchMouse have been seamlessly integrated in Sitestat and can be added easily to any online marketing dashboard. Marketeers now view the same technical site performance data as their technical colleagues, making communication between these disciplines within organisations much more efficient.
Michael Kinsbergen, CEO Nedstat. “The website is principally a marketing and communication channel and therefore the domain of marketeers. But it is also a technical channel so technical management plays an essential role as well. The Sitestat-WatchMouse connection has made the communication between both stakeholders much more direct and easy.”
Stan van de Burgt, WatchMouse CEO, says: “By measuring from different locations on the Internet, we can give a clear view of how the performance of a website is experienced by the visitor. Research has shown that visitors already leave after a waiting period of 4 seconds. The Nedstat and WatchMouse measurements are perfectly complementary in giving insight in the relationship between performance and visitor behaviour.”
The Sitestat-WatchMouse integration is directly available to all joint customers of Sitestat and WatchMouse.
Source: WatchMouse.com