Streaming Media East 2008 (booth # 403), New York, N.Y., May 20, 2008 — Gomez, Inc., a leading provider of web experience management services, announced the expected release of Active Streaming XF, an on-demand streaming media monitoring service, being demonstrated at Streaming Media East 2008 — a leading conference and exhibition for video streaming technologies. Gomez also is demonstrating Actual Experience XF℠, a monitoring service that measures end-users’ web experiences directly from their browsers.

For advertisers, content delivery/acceleration services, portals, publishers, social networks and other businesses that rely on multimedia content to generate revenue and build brand reputations, Active Streaming XF and Actual Experience XF will help to measure and improve the quality of their end-users’ web experiences when accessing streaming media. Businesses will be able to use these services to identify error sources, assess investments in infrastructure and third-party acceleration services, and better manage compliance with service level agreements.

Active Streaming XF will measure the availability and delivery of real-time streaming or progressive Flash content on a scheduled basis from multiple geographies around the world. It will support Windows Media, Flash and Flash Progressive audio and video files. Gomez currently expects to release Active Streaming XF in the second half of 2008, subject to further development and quality testing(1). When released, Active Streaming XF will become part of the Gomez® ExperienceFirst℠ platform of integrated services, and will be offered as a separate service.

Gomez also is demonstrating Actual Experience XF℠, which measures end-users’ web experiences directly from their browsers while they access real-time streaming and progressive Flash content. Introduced in May 2007, Actual Experience XF is a separately offered service that provides granular, quantitative data about the quality of streaming media as experienced by end-users, no matter their location. Actual Experience XF can enable businesses to pinpoint the cause of poor web experiences and to understand the effect those experiences have on end-users’ actions, such as abandonment.

Peter Coppola, vice president, product management at content delivery network, Limelight Networks, Inc., said: “Content publishers around the world rely on the Limelight Network CDN to deliver compelling, high-fidelity streaming media experiences to their online viewership. Measuring the quality of that experience is an important capability. We are pleased that Gomez has added such features to its ExperienceFirst platform.”

Source: Gomez news