New Dashboard Reveals the Impact of Web Performance on Business Results
Gomez Releases Business Pulse XF℠ Dashboard
Lexington, Massachusetts, July 8, 2008 — Gomez, Inc., a leading provider of web application experience management services, today introduced Business Pulse XF, an executive “dashboard” that provides business and IT leaders with actionable insight about the impact of web performance on their business health. Business Pulse XF links web application performance data from the Gomez ExperienceFirst platform of web application experience management services with key business performance indicators (KPIs) to reveal mission-critical business intelligence like revenue risked, user satisfaction and competitive benchmarking. Armed with this information, business and IT teams can better align to protect their company’s brand equity and improve their online business performance.
“58 percent of the organizations we recently surveyed are unsatisfied with the performance of applications that they currently use,” said Bojan Simic, research analyst, Aberdeen1. “Now more than ever, IT and business teams need to get on the same page to better understand how web application performance is impacting their business goals. Gomez’s Business Pulse XF is the first tool that does exactly that, providing visibility into the impact of application performance on the metrics that business teams care about. Using Business Pulse XF will help them make better decisions, justify investments and, ultimately, meet their web experience goals.”
“Having a dashboard with a simple interface that translates web performance metrics — typically only visible to IT operations — into meaningful business data will be very powerful,” said Daniel Brustein, Director of Online Operations, MTV Networks Global Digital Media, which originates approximately 300 interactive properties worldwide, including online, broadband, wireless and interactive television services. “What's important is that Business Pulse XF provides our IT and business teams with a common perspective on how our web performance affects our online business — and will help us track and measure steps we take to improve it. Ultimately, our online customers stand to benefit the most, as they'll be more assured of a quality web experience.”
With a simple graphic user interface providing at-a-glance? summary and drill down views, Business Pulse XF reveals:
- Revenue risked when critical web pages are underperforming;
- Visualization of traffic and performance metrics across geographies;
- Service level compliance of vendors, partners and internal customers;
- End-user satisfaction levels;
- Availability and performance of key transactions; and
- How web performance metrics compare to peers and industry leaders.