SAN MATEO, CALIF., — December 10, 2008 — Keynote Competitive Research, the industry analysis group of Keynote (Nasdaq: KEYN), today announced that it will soon issue its year-end report “Trends and Observations in a Mobile and Connected World.” Keynote’s annual report includes observations on trends based on Keynote data, analysis and expert insight. The free report will be available later this month and interested parties can pre-register today to receive their copy.
“This year we conducted over 20 online research studies across half a dozen industries offering insight not available anywhere else,” said Anshu Agarwal, vice president of marketing at Keynote Systems. “The benchmarks and best practice findings from this research is invaluable for companies looking to raise their competitiveness online.”
The report includes a summary compilation of key findings from Keynote Competitive Research industry studies of online markets from the new advertising genre of micro sites to retail, finance and online travel. Over the course of 2008, Keynote captured data on more than 50,000 online consumers as they interacted with hundreds of leading Web sites. In addition, Keynote’s 2,600 measurement computers and mobile devices in over 240 locations around the world tested the technical quality (reliability and responsiveness) of hundreds of Web sites throughout the year.
2008 Highlights Include:
- See how mobile Web site usefulness and appeal can sway iPhone users due to layout and small screen navigation of news Web sites.
- Dive deep into the financial services sector and see how extensive prototype testing on a Web 2.0 enabled site helped engage users and earned a banking Web site a ‘top three’ ranking.
- Insights for search portals and retail are also included in the report showing how the best of the Web are outpacing the competition.